Have you ever asked yourself “What eyebrow shape is the best for my face?” Come find out at the exclusive Anastasia Beverly Hills Brow Studio in Nordstrom — Old Orchard.
Over the past few years, eyebrows have become such a huge deal. The perfect eyebrow shape frames your face and builds your confidence. Anastasia Beverly Hills has perfected the art of eyebrow shaping using the patented “Golden Ratio” method. It’s the key to finding balance, symmetry, and beauty.
Anastasia Soare is founder, CEO, and the driving force behind Anastasia Beverly Hills — one of the fastest-growing brands in the global beauty industry. Soare immigrated to the U.S. from Romania without language skills or financial means; instead she leveraged a fierce resolve and education in art and architecture to fuel her entrepreneurial vision and unique approach to beauty. In 1990, she introduced a new “brow-shaping” service to clients. Her capacity for driving growth through innovation and organizational focus on customers has become a hallmark of her leadership and the ABH brand. Soare’s gift as artist and entrepreneur is complemented by an ease and grace with customers with whom she connects daily in video tutorials and personal appearances around the world. Her audience spans the globe and comprises many of its own in famous faces.
With the influence of celebrities, social media, and beauty bloggers, Anastasia products have taken over the beauty industry. Anastasia is known as the eyebrow expert, but there is also a full line of beautiful products such as liquid lipsticks, highlight and contour palettes, foundations, and eyeshadows. There is also a wide range of colors and something everyone can use no matter their skin tone. Anastasia also has one of the most popular Instagram pages in the beauty industry right now, totaling more than 16 million followers. Social media has played a huge part in the growth of the Anastasia brand.
“I felt that the consumer shops the same way, through visuals rather than words … We don’t have the capacity to run large-scale global advertising campaigns, and Instagram seemed like a magazine for fashion, beauty, and fitness,” says Claudia Soare, Anastasia’s daughter and brand president.
When visiting the Old Orchard location, ask for Valina Patton, the counter manager for Anastasia Beverly Hills. She is the person who does all of the waxing and makeup services and can answer all your beauty questions. She has nearly a decade of experience in the beauty industry. She is a licensed cosmetologist that began her career as a hairstylist in 2009. Freelance makeup artistry followed where she participated in numerous photoshoots, weddings, and trade shows like Americas Beauty Show, The Makeup Show, and New York Fashion Week. She always says, “There is no complete look without the perfect eyebrows.”
The next time you are in Nordstrom, stop by the Anastasia counter for a complimentary consultation and learn how to create the perfect brow for your face shape.