Make It Better Events (Philanthropy Awards):
“We raised an extra $500,000 because of the Philanthropy Award and video. This video is so powerful for us. It tells such a great story.” —Andrew David, Daniel Murphy Scholarship Fund
“We showed the video at our annual spring benefit, which raised a recording breaking $1.7 million!” —Donita Travis, By the Hand Club for Kids
“The video is the first piece of information I share with everyone and the grants for which we apply. This video is priceless in our efforts to communicate our message.” —Sherry Arthur, By the Hand Club for Kids
According to John Daily, GLASA increased fundraising by 64 percent.
“The video helped make my job of recruiting mentors so much easier.” —Seth Weinberger, Innovations for Learning
“I cannot think of a better gift to give a young nonprofit than a way to effectively communicate their mission. We showed the video at our latest fundraising event and it was the most successful event ever.” —Robin Lavin, SPARK
“When I got the call that we had won this award, it was the best gift I could get. Since the day I met the folks at Make It Better, they have been there with us supporting us in everything that we do.” —Neli Vazquez Rowland, A Safe Haven
“Make It Better has really pushed the YWCA to expand our reach and audience. Through the magazine and online channels, the YWCA has been able to engage a broader audience beyond its Evanston base, which has brought new participants in events like our Race Against Hate.” —Trimmy Stammel, YWCA Evanston/North Shore
“Our Make It Better partnership really played into The Cove School strengths. Cove has a very strong community (parents, teachers, community partners, etc.) with much pride and excitement about the work we do. As a result, they really engage on social media and sharing with their networks. The Make It Better story was a great opportunity for The Cove School ‘enthusiasts’ to get the message out about our school and its programs. It also gave The Cove School the tremendous opportunity to tell our story to the fabulous Make It Better audience.” —Stephanie Pritzker, The Cove School
Make It Better Reader Testimonials:
“Dear Susan: You and your team have created a very fun, interesting, insightful, and truly a gift to everyone on the North Shore and beyond.” —Reid Wettersten
“I love your magazine and look forward to reading it every week, always informative.” —Michele Glass Grossman
“I love reading Make It Better every month. It is an extraordinary magazine with well written articles that are highly relevant to its readers.” —Samuel K Skinner, Greenberg Traurig LLP, Former White House Chief Of Staff and US Secretary of Transportation
Make It Better Advertiser Testimonials:
“As a new business in a Skokie area, putting our advertising budget to good use was extremely critical when we were just getting started. We had only been in business for four months before we decided to run an ad in Make it Better. We were struggling to figure out a way to reach our clientele and get the word out that we are in business!
“We had actually never heard of Make it Better until they featured us as a new business in the area. The feature was a short two sentences but we had several people called our bakery [Nothing Bundt Cakes] telling us that is how they heard about us and clipped out the two sentences in the magazine and brought it into the bakery. Several months later, Susan, the founder of Make it Better, came into our bakery as a customer and we chatted about the Magazine. We decided to take a leap of faith and advertise with Make it Better.
“The day Make It Better hit homes we had people calling our bakery asking questions about our products and immediately had an increase in foot traffic with people bringing the coupon into the store. Every person that came into the bakery was truly interested about our product and loved everything we had to offer. We saw instant growth and recognition of our bakery in the community. When we marketed outside the bakery we constantly heard ‘I saw you guys in Make it Better.’
“Whether you are a new or established business, we would recommend advertising in Make it Better. If you are looking for a magazine that truly reaches our North Shore community in a classy and sophisticated way, you cannot find a better magazine to run an advertisement. They are easy to work with and the staff is wonderful!”
—Britnee Simons & Sarah Schoo (owner/operator & co-operator), Nothing Bundt Cakes in Skokie
“Make It Better still has all the rest of the marketing avenues Ive tried beat by a long shot” —David Rosen, MD, Rosen Vein Care
“Many new customers and patients have come because they saw us in Make It Better, including people who live in Chicago.” —Michael Harms, Sean Clowney and Kristy Johnson, Optique